Label Ritu Kumar has been successful in creating outfits which are perfect for the modern woman worldwide. The brand’s designs are intricately tailored for the contemporary urban woman, who pulls in hard hours at the office, enjoys a good workout, and dances sans care on the weekends. The Label has received nods from celebrities the likes of Radhika Apte, Tara Sutaria and Aditi Rao Hydari, modern muses whose worlds seamlessly integrate with the ethos of Label Ritu Kumar. Label’s first ever activewear collection comprises co-ord sets emblazoned with statement floral prints splayed on pastel-hued silhouettes. “High-tech, stretchable and chic, these co-ords are designed to give you all the support you need to smash every set, rep, and workout. The collection is high on functional fashion with detailed attention to fabrics and fits that work well for Indian bodies.
Label’s Spring/Summer 2022 collection offers a feminine spin on sports and dressing as is witnessed in its catalogue of polo T-shirts, pleated skirts and lace blouses. Athleisure, then, seems to be perfectly in line with the brand’s contemporary outlook. Printed co-ordinates in powder soft hues also offer a stylish detour from antiquated monochromes, a move that, we reckon, would be greeted by urban dressers.